July 30, 2008 - This week we talk about the sales pitch. This is the part that most security practitioners hate. Actually having to get in front of folks and ask for money. Although if you've followed the process up to now, then you should be in great shape to put together a compelling story and to deliver that message to the senior team.

In this week's episode (can you believe it's #20 already?), I go into detail about how to structure the sales pitch and what you should discuss and why. We are reminded about what the goals are and also the importance of practice - especially if you are an inexperienced public speaker.

Running time: 6:52

Intro music is Jungle and since we are talking about making a "pitch" and it's the middle of summer (in the Northern Hemisphere anyway) I broke out John Fogerty's classic baseball anthem, "Centerfield." Enjoy!

Photo Credit: XPLANE

PS: My apologies for some spotty audio quality this week. You can hear everything, but I tried out a new headset and it didn't work out too well. Back to the old gear next week!

This week we continue with Step 5: Selling the Story by reiterating the need to manage expectations appropriately. As you know, this is a common theme throughout the Pragmatic CSO, but when we are selling senior management on the security program, strategy, outputs, milestones, and funding requirements - now is really the last time we'll have to truly set expectations.

If you screw this up now, you will not be successful. Now is the time to stand firm with your milestones and what you can (and can't get done) given the funding scenarios (that we described last week). I use the old parable about the 3 envelopes to illustrate how you need to constantly go back and reset expectations based upon what is happening out there.

Running time: 6:02

Intro music is Jungle and I'll wrap with the classic Steely Dan tune "Do it Again" because as many times as we think we are managing expectations, go back and do it again. It's very hard to manage expectations too much.